Getting hit by a truck doesn’t sound like anyone’s favorite fantasy, but it’s an idea central to an escapist type of Japanese anime exploding in popularity. | AFP
“We’ve seen very strong performance of these titles worldwide,” Asa Suehira, chief content officer for Crunchyroll, told AFP.
Experts and fans alike say the genre taps into the pent-up frustrations of people who feel undervalued and dissatisfied with modern life. The current iteration of isekai began to take off around 2012, and the rise of platforms from Crunchyroll to Netflix has helped make them a mainstay among today’s anime fans.
“Since this kind of way of living is not always possible, they might be fulfilling that desire vicariously through these novels.” At this year’s AnimeJapan convention, a long line of mostly male fans of the series formed at a booth promoting the show and other works. While some isekai narratives start with protagonists escaping their current lives by dying, others are transported into alternate universes in a less violent fashion.
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