Has Ford Philippines' new managing director found the right ingredients to improve customer service? Ford FordPhilippines CarGuidePH
Mike Breen isn’t your typical managing director. Although
, it’s how he conducts himself that tells a deeper story, specifically on how he plans to steer the Blue Oval amidst challenging times for the local auto industry. As any baker would know, Breen’s hobbies require a whole lot of patience. Moreover, it shows a mastery of ingredients. Baking, after all, is an exact science. Unlike cooking where corrections can be done on the fly, baking requires one to know the right proportion of ingredients, heat, and time. One deviation can potentially end up in something inedible.
The secret sauce is the re-establishment of the Ford dealer council which aims to facilitate a two-way communication between Ford and its entire dealer network. Through good, and more importantly, direct communication with their dealer partners, Breen says they’ve been managing issues surrounding parts and product availability.
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