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The GUESS Group and Trimark Group joined efforts to combat counterfeit and pirated goods online by signing a landmark e-commerce memorandum of understanding .
Trimark, with over 50 brands, sees the MOU as an innovative strategy and stresses the importance of collaboration in fighting IP infringements.The MOU aims to establish a code of practice to fight counterfeits, promote cooperation between signatories, and implement an efficient notice-and-takedown scheme.
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