Group: Social media presence normalizing vaping

SunStar Publishing Inc.

ANTI-TOBACCO group Action on Smoking and Health on Friday, May 31, 2024, sounded the alarm over the constant presence of vaping products on social media saying it tends to normalize such vices to the youth.According to ASH Philippines Executive Director Maricar Limpin, their study shows that vape products have a massive presence on social media, which are frequently used by the youth.

'These have the tendency to normalize and glamorize vaping, and depict vaping as an attractive lifestyle for children and non-smokers alike,' she added.ASH noted how 65 percent of the vaping ads were seen on Facebook.This was followed by X with 16 percent and Lazada 10 percent .Other sites frequented by vape product ads are websites , Shopee , and other apps .Limpin said such presence on social media again proves that the vaping industry is targeting the youth.

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