Defining the News
Whether dyed with a deep shade of blue or kept long until one’s waist, a person’s hair can tell a lot about someone’s character as it usually serves as a form of self-expression to many. Because of this, a lot of people make it a point to make sure that their hair is well taken care of as it can boost their self-confidence as they go about their day.
“Our campaign is really ‘hair finds for all kinds’ because what we’re seeing is that it’s not enough just to have straight hair. There’s different styles na from wavy to curly to colored to rebonded,” said de Guzman. Apart from the deals that are up for grabs, Watsons’ hair care campaign also involved the retailer’s commitment to empowering its customers through a DIY hair coloring challenge. Three random shoppers were invited to step out of their comfort zone and try on a new hair color using one of the DIY hair colors available at Watsons.
“We want to be your partner for your entire hair care journey from healthy washing and conditioning to revitalizing treatments and styling essentials, even your hair color essentials,” said Muyco.The campaign launch last July 17 at the Watsons SM Mall of Asia also featured hair care brands L’Oreal Paris Excellence, Hairfix, Hair Treats, Naturals by Watsons, and Kiss Philippines where they shared some of their product offerings.
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