LONDON—Google was slammed on Friday by UK regulators who say it’s taking advantage of its dominance in digital advertising to thwart competition in Britain, ratcheting up pressure that the tech giant is facing on both sides of the Atlantic over its “ad tech” business practices.
LONDON—Google was slammed on Friday by UK regulators who say it’s taking advantage of its dominance in digital advertising to thwart competition in Britain, ratcheting up pressure that the tech giant is facing on both sides of the Atlantic over its “ad tech” business practices.
Google is a major player throughout the digital ad ecosystem, providing servers for publishers to manage ad space on their websites and apps, tools for advertisers and media agencies to buy display ads, and an exchange where both sides come together to buy and sell ads in real time at auctions. The watchdog’s charges, known as a statement of objections, arrive two years after it opened its investigation. Google’s digital ad business is also the focus of a European Union antitrust investigation and a US Justice Department lawsuit that’s set to go to trial this month.
“Google remains committed to creating value for our publisher and advertiser partners in this highly competitive sector,” the company said in a prepared statement. “The core of this case rests on flawed interpretations of the ad tech sector. We disagree with the CMA’s view and we will respond accordingly.”
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