ABS-CBN's former radio DZMM 630 will be resurrected by the joint venture company between the Lopezes and House Speaker Martin Romualdez's Prime Media Holdings.
The joint venture deal is a major development for Prime Media’s goal of expanding its media footprint.
Prime Holdings had disclosed in June 2022 that it would also hit the airwaves of Cebu, Pampanga, Mindoro, Romblon, Puerto Princesa, Nueva Vizcaya, Sorsogon, Iloilo, Bohol, Siargao, Cagayan de Oro, General Santos, Cotabato, Quezon, and Albay by end of 2022. TV Patrol, formerly the Philippines’ number one news program, is one of the major shows of ABS-CBN that generates advertising revenues, but its reach was drastically reduced when its free-to-air operation was shut down in 2020. It can now only be accessed through its digital platforms, and through the limited reach of BrotherABS-CBN also has a rich library of entertainment content which can be tapped by the joint venture.
“They should not be abandoned now as the network seeks ways forward from the franchise troubles that it has been weathering since 2020,” it added. UP College of Mass Communications Associate Professor Danilo Arao, for instance, said it was “unfortunate” that ABS-CBN’s partnership is with a “company closely linked with the House Speaker.”
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