The campaign begins today on World Hunger Day and will conclude in October on World Food Day. BrandRap
Editor’s note: This press release is sponsored by Globe Prepaid and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.
“Involuntary hunger is one of the critical societal challenges of our time. With the Longest Hapag, we are leveraging strategic partnerships and collective effort to confront the hunger problem that continues to affect our nation,” said Yoly Crisanto, Globe Group chief sustainability and corporate communications officer.
Chef Jessie Sincioco is the first culinary expert turned advocate who supported the Hapag Movement. She launched a special Hapag menu where half of proceeds go to the implementing partners and their family beneficiaries. The Longest Hapag campaign was inspired by Sincioco’s project Chefs Unite, which seeks to encourage chefs from around the world to support the Hapag Movement. Chefs Sau del Rosario and Kay Carreon have signed up to support the movement.
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