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Telecommunications firm Globe Telecom Inc. said it has integrated generative AI to cater to customers' evolving needs, streamline its operations, optimize network performance, and elevate customer service."The integration of generative AI is central to our efforts to improve both our operational processes and the services we provide.
On customer service, Globe plans to adopt AI models that understand Tagalog that will serve as conversational AI to better understand and respond to customer queries, reduce wait times, and increase satisfaction.GCash, Globe’s financial services arm, gains from AI through automated credit scoring, enabling faster, more accurate loan approvals for its customers.
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