Spotlight | Globe Business and Inquiro partnered up to empower brands with data-driven products that provide in-depth insights into consumer behavior and interests. Read:
Enterprises can have a more profound understanding of their market through an easy-to-use platform developed by Inquiro, which can help them enhance their marketing strategies and ensure that campaigns are relevant to consumers.
By having a comprehensive understanding of their audience, businesses can come up with products and services hinged on identified interests, as well as discover their strongest audience segments. Inquiro assures that while companies are able to utilize consumer insights through its dashboard, it takes data privacy seriously as it will only act as a data processor, not a controller, which will enrich anonymized data already owned by clients.
“Globe Business, through data-centric solutions and insights-driven partners like Inquiro, empower companies to make calculated decisions that result in effective campaigns and quality leads,” said Raymond Policarpio, Vice President for Business Strategy and Marketing for Globe Business, Enterprise Group.
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