The brand's eyewear combines fashion, art, and technology, offering consumers a distinctive option to make a fashion statement.
After conquering the fashion scenes in South Korea, US, Mainland China, Taiwan, Hong Kong, Singapore, Japan, UAE, UK, Australia, and Thailand, popular Korean eyewear brand Gentle Monster is marking another milestone in its global expansion with the opening of its flagship store in the Philippines at Shangri-La The Fort in Bonifacio Global City.
Established in 2011 by Hankook Kim, the fashion-forward brand has gained popularity for its daring and innovative storytelling and unique approach to fashion. This can seen in their BGC location, where ‘The Giant’ sits atop a destructed architectural reinterpretation of Frederik Heyman’s 3D artwork, making a striking statement. The art installations inside the store provide a stark contrast to the storefront, offering a one-of-a-kind retail experience.
Gentle Monster’s eyewear is characterized by its creative and quirky designs. Its eyewear often features unique, unconventional shapes and materials, as well as artistic elements. These designs may incorporate futuristic aesthetics, bold color gradients, and intricate embellishments like crystals, setting them apart from traditional sunglass frames. It often collaborates with fashion designers and artists to create limited-edition and unique collections.
Among the local celebrities seen at the Philippine launch donning their favorite Gentle Monster glasses include Anne Curtis, Arci Muñoz, BJ Pascual, Raymond Gutierrez, Chie Filomeno, James Reid, Kylie Versoza, Liza Soberano, Megan Young, Yassi Pressman, Solenn Heussaff, and Sarah Lahbati.
Store is open between 11 a.m. to 10 p.m. from Sunday to Thursday and 11 a.m. to 11 p.m. on Fridays and Saturdays.
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