Sports-related items emerged among the most bought items online by GenZs in Southeast Asia, according to fashion e-commerce platform Zalora, offering a glimpse into the buying preferences of this generation aged 9 to 24 years old. | AldenMonzonINQ /PDI
Indeed, the Zalora report noted that the Gen Z generation has a “nonconformist” attitude toward fashion.
Zalora said that sports-related apparel accounted for almost 30 percent of all items bought by this young generation of consumers. “Further these consumers favor sport shoes as compared to millennials, with a greater share of sales of 28.53 percent versus 15.94 percent of millennials,” said Zalora’s report.
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