GCASH, Bear Brand, YouTube and Jollibee emerged as the most valuable Filipino brands in Kantar BrandZ's Philippines 2024 report.
GCASH , Bear Brand, YouTube and Jollibee emerged as the most valuable Filipino brands in Kantar BrandZ's Philippines 2024 report. As the world's leading data, insights and consulting firm, Kantar created BrandZ to rank the world's most valuable brands, and help market researchers, planners and strategists with impactful approaches for brand growth.
They fit well into the fabric of daily lives of Filipinos and have undeniable value even during times of crisis,' added Ed Dacanay, group head at Kantar Philippines.In further explaining the essence of meaningful differentiation, Dacanay further explained the three elements of valuable brands: 'Predisposing consumers to brands guarantee sustainable growth. Being present means valuing customer experience. Finding new space is about maximizing emerging needs and occasions.
Bear Brand Youtube Jollibee Are Most Valuable Filipino Brands In Kantar Brandz's Philippines Report
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