INSURANCE provider FWD Philippines is using a cloud-first strategy for its digital transformation roadmap as this allows the local subsidiary of Hong Kong-based FWD Insurance to scale rapidly, improve agility, and provide seamless services to their customers.
FWD Philippines CEO and President Antonio Manuel de Rosas told BusinessMirror in an e-mail interview that the company has also invested in enhanced cybersecurity measures to ensure its platforms are secure and reliable.
“FWD has always been a digital-first insurance company, and as a digital native having been in operation for just 10 years, we continuously push for innovative ways to connect, communicate and serve as the insurer of the next generation,” De Rosas explained. He also stressed that digitalization is crucial for the company as it streamlines processes and reduces unnecessary hassles for customers. Moreover, de Rosas emphasized its digital systems “are designed to optimize operations, empower our financial advisors, and create a delightful, seamless experience for our customers, enabling them to build their best future more efficiently and use their time for more important matters in life or celebrate living.
De Rosas said FWD Philippines has been using technology, digitalization, and artificial intelligence to better serve its customers. By using these technologies, FWD is prioritizing in creating innovative and people-centric experiences that are inclusive and accessible to everyone. “Our goal is to provide a seamless customer journey that meets the diverse needs and preferences of all our customers,” he said.
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