Continuing its vision of changing the way people feel about insurance, FWD Life Insurance Corporation (FWD Philippines) recently launched a brand new and exciting game show. Pinoy Money Master, the first of its kind in the Philippines, engages with viewers online by teaching them how to handle finances in an entertaining way. Imagine a TV
, less than 2% of the population availed insurance which is one of the lowest rates in Southeast Asia. Beforehand, a 2019 that 41% of Filipinos can answer only 1 of 3 financial literacy questions correctly, and a meager 8% can answer all three.
“Everyone should have access to financial skills and knowledge and be the masters of their own money. The world of finance is continuously evolving and we want Filipinos, especially the next generation, to succeed building their wealth and financial freedom,”is the main takeaway as the gameshow aims to teach Filipinos that a sustainable financial future is always within reach, which gives more room to celebrate living.
The game show is a battle of the generations—where Gen Zs, Millennials, and Gen Xers outwit and outmatch each other to claim up to PhP100,000, life insurance, and the bragging rights to be dubbed as the Pinoy Money Master. The first three episodes feature social media influencers like Inka Magnaye, Stanley Chi, and Nicko Sia, who team up with a group of Filipino contestants to see which of the three generations reign supreme.
FWD Philippines Chief Marketing & Digital Business Officer Roche Vandenberghe shares how FWD hopes the gameshow will drive more people to gain more financial know-hows.With the Filipinos’ love for amusing gameshows, Pinoy Money Master is set to provide fun and positive entertainment while promoting financial literacy in a more engaging way,”
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