Big or small, many corporations and businesses around the world have started to pay serious attention to the concept of “sustainability” as it applies to their business models.
Simply put, the idea is to ensure that current and future activities are done in a manner that insures the availability of raw materials, human resources, protects the environment and continues to support and develop markets or customers.
While most guys their age would be focused on proving themselves and making as much money possible, Marco and Morris have developed a reputation for being focused on quality, excellence and good working relationships with stakeholders. Morris is the force behind production, quality and factory operations while Marco has the responsibility of marketing Cold Storage products globally, developing new products, sources and promotions.
That’s when Marco mentioned the need or was it plans to set up Cold Storage facilities powered by solar and generator power. Back in my days in Palawan, sustainability was not yet a “thing” and neither was solar power. But from experience, I advised Marco that there was no need for huge facilities like what the government did during the time of Marcos Sr. where many huge cold storage plants turned into “white elephants” and are now controlled by traders.
During the media engagement portion of the launch, I heard for the first time from restaurant owners who strictly follow guidelines when purchasing fish caught at sea. They won’t accept juvenile or undersized fish because doing so interferes with breeding and reproduction, which affect fish population growth.
Even those who purchase vegetables, fruits, etc. go directly to farmers in order to give better returns to farmers while reducing food inflation caused by multiple middlemen and corruption along the delivery routes. A baker and a business owner also shared how they try to maximize every part of a plant, fruit, fish, etc., whether as soup stock, natural extender, etc.
The book “Six Filipino Women for Justice,” edited by Asuncion David Maramba, is the last in a series on heroes, heroines and heroic personages.
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