The genre is vast, diverse, and can serve as an authentic reflection of contemporary society in the country.
There have been many terms to try and encapsulate the booming Filipino hip-hop scene, one of which is “hip-hop,” which has its origins in a Spotify playlist that describes itself as “the very best of Filipino hip-hop.” The playlist has almost 800,000 likes on the platform and features some of the most popular rappers in the scene, such as Nik Makino, Al James, and Shanti Dope.
“People just call it the way they see it,” shares rapper and co-founder of Lightning In A Bottle Studios WAIIAN. Besides being a member of KARTELL’EM, one of the more popular rap collectives in the local scene, he co-founded independent hip-hop label LIAB Studios with COO Misha Salud in 2020.Nasa kalye talaga inimbento ang raprap” reductive, as it may be perceived as limiting to the genre and its artists.
Dr. Lara Katrina Mendoza, a Development Studies professor who specializes in music and culture at the Ateneo de Manila University, posits that the rise of streaming services is one of the biggest factors that has contributed to the rise of Filipino hip-hop in the mainstream. “The digital mediation of culture has made it possible for subcultures to become mainstream.”
More than that, the digital era has paved the way for a blending of sounds and influences not just between hip-hop scenes in different countries, but between countries. “Hip-hop has become so global. Especially in the internet age, the lines are now blurred between specific sounds,” Calix says in mix of English and Filipino. He refers to how American hip-hop used to be defined by specific regional sounds and styles, but now, it’s less clear-cut. “You can hear New York stuff in Los Angeles.
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