Previously dubbed as the “poster boy of tax reform” for spearheading the Philippines’ most significant fiscal overhaul in decades, Karl Kendrick Chua is...
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His team, while small at around 10 members plus several interns, works with over 200 active analytics professionals across the Ayala ecosystem. Together, they drive AI strategy across Ayala’s many business units—from developing a group-wide AI strategy to route optimization in logistics, customer traffic and personalization in malls and healthcare, and drone-powered monitoring and prediction in renewable energy .
- Upend: Create entirely new products or services driven by AI. GCash’s GScore, for instance, is an AI-generated credit scoring system that helps expand access to credit while maintaining low default rates. To address these concerns, Chua is spearheading a comprehensive reskilling and retooling effort within Ayala. His team produces a weekly AI digest, conducts technical workshops, and manages executive courses to ensure everyone—from junior staff to senior leaders—understands how AI works and how it can be ethically and effectively integrated into daily operations.
But for Chua, innovation must be tempered by responsibility. “We now have to upgrade from just thinking about data privacy and governance into AI governance,” he explained. He closed his UP address with a call for courage and integrity, quoting Theodore Roosevelt’s famed “Man in the Arena” speech. “The credit belongs to the man who is actually in the arena… who strives valiantly… who errs… but who does actually strive to do the deeds.”
Tax Reform To Tech Reform: Karl Chua’S Data-Driven Mission At Ayala
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