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SAN FRANCISCO, United States - Former Twitter platform X on Thursday said "likes" on the platform will now be private in an effort to protect users and drive up engagement.With the change, which includes the removal of the "Likes" tab on a profile page, users will no longer be able to track the likes of other users to figure out their interests or political leanings.
In another post, Musk said X saw a "massive increase" in likes after they were made private.Ahead of the change, X's head of engineering, Haofei Wang, said public likes "are incentivizing the wrong behavior.""Many people feel discouraged from liking content that might be 'edgy' in fear of retaliation from trolls or to protect their public image.
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