Its integrated adtech platform has made a significant impact in both the advertising and e-commerce industries.
Online food and grocery delivery platform foodpanda has been recognized with the Philippines Technology Excellence Award in the Online Services – Retail category for its integrated advertising solution panda ads that has reshaped the way brands connect and engage with their consumers.
panda ads can connect brands with millions of foodpanda’s young, tech-savvy and digital-first consumers seeking convenience and seamless digital experiences. By tapping into this targeted user base, panda ads provides brands an opportunity to reach consumers predisposed to making purchasing decisions related to their lifestyle.
Through their adtech solutions, foodpanda ensures maximum visibility through co-branded out-of-home campaigns and in-app advertisements prominently displayed within the foodpanda app. Meanwhile, targeted off-app campaigns deliver personalised and relevant content to consumers, leveraging first-party retail data and audience targeting capabilities to influence purchasing decisions.
Moreover, the adtech platform has been able to successfully run over 250 campaigns from its partnerships, with one billion total impressions made across channels in the Philippines alone..
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