FitFlop announced a brand relaunch to power their next stage of growth in the UK and internationally. Spring 2024 campaign “Smart Moves” comes with a new look and feel for the brand across all creative direction including color palettes, silhouettes and brand logos.
The brand is taking a leap forward, bringing its unique story to life through a contemporary, elevated approach.
With smart-engineering at the forefront, FitFlop’s elevated positioning injects new energy into the brand which first launched to market in 2007. The brand is taking a leap forward, bringing its unique story to life through a contemporary, elevated approach. Smart Moves aims to target a younger audience while maintaining pioneering technology which benefits users’ daily lives by maximizing energy, achieving more and feeling better.
In April 2023, FitFlop secured a new five-year $30-million revolving credit facility from independent lender AURELIUS Finance Company to support its long-term growth ambitions. Innovative and unexpected design partnerships being unveiled in early 2024 cemented the start of the brand’s refresh strategy.
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