Much to the bemusement of Boomers, audio cassettes, which peaked in popularity in 1989, are staging a revival, and it’s young people who are buying them.
have in common with local acts like Soft Powder? They all released music on cassette tape last year.
Cassette tapes, which make up 5 per cent of sales at Sydney-based Repressed Records, are mostly popular with young people, according to manager Mitch Ryan.Tape sales in the United States jumped from 173,000 in 2020 to 343,000 in 2021, according to data provider Luminate. Meanwhile, more than 185,000 tapes were sold in Britain in 2021, according to the British Phonographic Industry, which marked the highest sales since 2003.
“Most of the interest is from micro labels or DIY bands – they’re doing stranger or more experimental music that doesn’t reach a wider audience, and they can’t front the money to press a run of records,” Mr Ryan toldis still the main game, he says, comprising between 80 and 90 per cent of revenue. CD sales dwarfed LPs in 2012 , as Pink, One Direction and Adele topped the charts. But that year would begin a terminal slide for the format, introduced in 1982, and Australian CD sales dropped to 9.1 million by 2016 and 2.2 million in 2021.
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