A new study reveals that sales of seasoning and recipe mixes in the Philippines surged in 2024 as consumers seek affordable ways to create meals amid rising inflation. Filipinos are increasingly purchasing these mixes from sari-sari stores, using them to enhance the flavor of cheaper wet market ingredients. Sari-sari store owners report a significant increase in demand for these products, reflecting the economic challenges faced by many households.
Sales of seasoning and recipe mixes surge in 2024 as Filipinos, looking for ways to cope with inflation, use 'pampalasa' on cheaper wet market ingredients to create meals, a study finds
Valencerina said that her customers were often construction workers who could not afford to buy meat and poultry from the local market. Valencerina said her customers have been cutting corners in whatever way they can. Beyond food expenses, she also noticed customers leaning towards detergents and food products that were perhaps P2 to P3 cheaper than their preferred brands.
Inflation Philippines Seasoning Mixes Sari-Sari Stores Consumer Behavior
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