Filipinos spent 1.54 billion seconds using digital lending apps in 2024

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Filipinos spent 1.54 billion seconds using digital lending apps in 2024
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The lion’s share of activity remained with platforms specializing in personal loans. Metro Manila, Philippines | May 2025 — About 1.54 billion seconds —

Metro Manila, Philippines | May 2025 — About 1.54 billion seconds — equivalent to 49 years — were spent by persons in using non-bank digital lending applications in the Philippines in 2024, according to new analysis from

On average, active users of digital lending apps spent approximately 12 minutes and 14 seconds per month in 2024 while the average duration of a user’s session was 58 seconds. Digido business development manager Rose Arreco issued the following comments: “Non-bank, digital-forward lenders maintain their current market growth rates despite the already high level of fintech penetration and saturation of offerings. Personal loans, in particular, remain a key driver of this industry due to its flexibility, ease of access, and competitive rates.

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