Aral Cru is behind adidas Philippines' latest hyperlocal release, which is all about the love of basketball and the Philippines.
Behind Adidas Philippines' latest hyperlocal release is Aral Cru , a Filipino graffiti trio consisting of Cinos, Frank, and Bvdot.The international sportswear brand tapped the group to design a pair of shoes that conveys the enduring and burning love of Filipinos for basketball. Called Alab ng Puso, the collaboration has Aral Cru transforming the Adidas ' BYW Select shoes with their unique design and street art aesthetic.
Both the forefoot and insole design are home to a unique spray paint gradient effect that makes use of the group’s signature approach.The art collective also produced their own spin on the Adidas logo, with the brand's iconic Badge of Sport splashed with red and orange – showcasing the brand and artist’s close relationship.According to Aral Cru's Bvdot, international brands collaborating with local artists is an important, "progressive" step.
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