Sinta & Co. aims to connect Filipino diaspora to their roots and celebrate their heritage.
CULTURAL JOURNEY. Gelaine Santiago and Jérôme Gagnon-Voyer talk to artisans in Ilocos Norte. Contributed photo
While some information existed piecemeal online, the references were not established, said Gagnony-Voyer. “We didn’t see a single resource website that had it all. We could find some articles on some blogs, but some were written by non-Filipinos.” They did not even know where to begin in terms of writing a script for the wedding, recalled Santiago.
After the wedding, the couple realized that their necessity had turned into an opportunity. 7 months later, they launched Sinta & Co., which bills itself as an online" conscious wedding boutique” offering Filipino wedding accessories, ceremony essentials, and practical planning tips “to help every couple incorporate Filipino wedding traditions into their big day.”
Sinta & Co. still has “the same mission, the same story, but just from a different angle,” said Gagnon-Voyer.Creating a sister company proved easier because by then Cambio & Co. was already thriving and “we already had a strong understanding of the landscape in terms of Filipino artisan communities as well as what it takes to really create an e-commerce focused on Filipino craftsmanship,” said Santiago.
It envisions content that will cover not just the cultural and historical significance of certain traditions, but also contemporary Filipino wedding inspirations and real-life love stories. It will be an inclusive platform, so there will also be resources, for example, for LGBTQ+ couples, Muslim couples and others, said Gagnon-Voyer.
“Cambio itself was a cultural journey and it’s only been in the last 3.5 years that I’ve been learning about the Philippines,” she said. “I feel much more rooted in terms of my own identity and that only came as a result of starting Cambio. The story of Cambio has evolved at the same time that my own understanding of my Filipino identity has evolved, too.”
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