The FIBA Basketball World Cup 2023 has launched its global creative campaign “Nothing Else Matters” ahead of the highly anticipated men’s flagship event getting underway later this month. Know more:
THE FIBA Basketball World Cup 2023 has launched its global creative campaign “Nothing Else Matters” ahead of the highly anticipated men’s flagship event getting underway later this month.
The original creative, developed in-house, merges the personal off-season hobbies of the players with their unique on-court talents in a manner that is sure to delight fans. State-of-the-art filming techniques and computer-generated imagery were used to create a smooth transition for each player from their personal leisure time into the intensity of a FIBA Basketball World Cup 2023 battle which delivers a fusion of action, basketball skills and stunning locations.
FIBA Basketball World Cup 2023, set to tip-off on August 25 across the Philippines, Japan and Indonesia and concluding with the Final to be held on September 10 in Manila at the Mall Of Asia Arena.
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