FDA Approves Sale of Zyn Nicotine Pouches, Sparking Debate

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FDA Approves Sale of Zyn Nicotine Pouches, Sparking Debate
NICOTINE POUCHESFDAZYN
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The Food and Drug Administration (FDA) has authorized the sale of 10 flavors of Zyn, a smokeless nicotine pouch product, marking the first time regulators have approved such products. While the FDA states Zyn contains fewer harmful ingredients than traditional tobacco products, concerns have been raised about its potential appeal to youth and its long-term health effects.

Containers of Zyn , a smokeless nicotine pouch, are displayed for sale among other nicotine and tobacco products at a newsstand on Feb. 23, 2024, in New York. The Food and Drug Administration OK'd 10 Zyn flavors, including coffee, mint and menthol. It's the first time regulators have authorized sales of nicotine pouches, which are the fastest-growing segment of the U.S. tobacco market.

"The data show that these nicotine pouch products meet that bar by benefiting adults who use cigarettes or smokeless tobacco products,” said Matthew Farrelly of FDA’s Center for Tobacco Products.that is popular in Scandinavian counties. Unlike snus, Zyn and other nicotine pouches don't contain tobacco, only nicotine and flavoring.to replace dwindling sales of cigarettes, as smoking levels in the U.S. and worldwide continue to fall.

The FDA pointed to government survey data showing fewer than 2 percent of American high school and middle school students used nicotine pouches last year.

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