At the official launch of its latest campaign, “Yes to Health,” at St. Lukes Medical Center, Bonifacio Global City, iCare Health Plus Systems, Inc. emphasized its growing commitment to making health services more affordable and accessible to Filipinos.
The event, which also served as the formal introduction of actress Janine Gutierrez as iCare’s first-ever brand ambassador, marked a significant step for the country’s fifth largest HMO . Company leaders said they hope Gutierrez’s involvement will encourage more Filipinos to prioritize their health.“Our goal is simple — we want to make health care easy, reliable, and within reach,” said iCare President and CEO Geronimo Francisco in his speech.
Throughout the event, executives further highlighted iCare’s user-friendly offerings, including TeleMed 7, a 24/7 teleconsultation service that connects policyholders to licensed doctors anytime, anywhere. The iCare mobile app, which allows members to easily track their coverage, request Letters of Authorization , and file reimbursements, was also emphasized as part of the company’s push to simplify access to health care.“We built iCare around the needs of everyday Filipinos.
HMO Steps Up Push For Accessible Affordable Services
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