So... ‘Ride to Survive’ on the way?
US media conglomerate Liberty Media Corporation—which owns F1, of course—has acquired MotoGP and WSBK rights holder Dorna Sports in a £3.6 billion deal.
With the deal made public, F1 owner Liberty Media will now own 86% of Dorna and thus holds the controlling stake in motorcycle racing’s two biggest international products. The other 14% remains with senior Dorna management. The Spanish company had owned MotoGP’s rights since 1992 and the famous 500 era.MIAS 2024: Overland Kings' Nissan Urvan is for extended family adventuresIt’s not done and dusted quite yet, though: the deal’s expected to be officially completed by the end of the year.
The Netflix documentary series Drive To Survive has also grown the sport’s reach. MotoGP tried something similar with MotoGP Unlimited a while back, but it was canceled after one series.
Liberty Media Dorna Sports Liberty Media Dorna Sports
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