Ariana will join the app after signing a partnership with HYBE America
This is AI generated summarization, which may have errors. For context, always refer to the full article.REUTERS/Carlos Barria/File PhotoSEOUL, South Korea – Pop star Ariana Grande is joining Weverse, a superfan platform owned by HYBE, an entertainment firm that manages K-pop phenomenon BTS.What is the Weverse app?
When Jin, the oldest member of BTS, spoke to fans on Wednesday, June 12, after finishing his 18-month-long, his initial livestream crashed before resuming and racking up more than two million views in 10 minutes. The new partnership comes after Billboard reported last year that Grande was parting ways with manager Scooter Braun, who she had been with since her debut in 2013. Braun is now the CEO of HYBE America after a $1.05 billion merger deal in 2021 between HYBE and the music executive’s Ithaca Holdings.“Ariana unnie” one fan said on X, referring to her with a Korean honorific for older sister.
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