AS the digital economy in the Philippines continues to thrive, the e-commerce market is estimated to reach $24 billion by 2025. A significant number of Filipino buyers are actively engaging in online shopping, highlighting the widespread adoption and reliance on digital marketplaces for shopping needs.
However, this boom also brings challenges such as scams and fraud, often driven by mobile malware, which silently compromises the consumer experience. Ensuring consumer privacy and data security has become paramount.Jan Sysmans Mobile App Security evangelist at Appdome shares valuable insights on how Appdome's mobile app security solutions enable e-commerce platforms to protect customer data, secure payment gateways, and comply with data protection regulations.
And so, not surprisingly, almost half of Filipinos say that it's the developer's or the brand's job to protect them against cyberthreats, malware, fraud and privacy.– Almost 99 percent of Filipinos say that they will seek out information about security and privacy before using an app. 76 percent will abandon a brand after a breach, and they will tell their friends to do so. 64 percent are like or very likely to stop using an app if it fails to protect them.
Consumer Privacy In The Growing E-Commerce Market
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