X, formerly known as Twitter, has reinstated Kanye West’s account on the social media platform. West will not be able to monetize his account, and no ads will appear next to his posts, the company told the Wall Street Journal on Saturday.
The musician’s account was suspended in December for violating the platform’s rules on inciting violence. The suspension followed multiple antisemitic comments made by West – who has legally changed his name to Ye – including a threat to “Go death con 3 on JEWISH PEOPLE.” Those statements led to a swift disintegration of multiple business deals, including partnerships with Adidas and luxury fashion house Balenciaga.
Twitter has long been embroiled in questions surrounding moderation, with the platform’s CEO Elon Musk describing himself as a “free speech absolutist.” After agreeing to buy the company last October, he said Twitter would “be very reluctant to delete things” and “be very cautious with permanent bans.”
In April, Twitter’s safety team launched a new content enforcement strategy called “Freedom of Speech, Not Reach,” which focused on “restricting the reach of Tweets that violate our policies by making the content less discoverable.” In an update earlier this month, the safety team reported that these labeled tweets “receive 81% less reach or impressions” than non-restricted ones, and that “more than 99.99% of Tweet impressions are from … content that does not violate our rules.”
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