[EDITORIAL] Bagong Pilipinas hymn at panata: Vanity project na ‘fail’

Ginagawa 'nyo ba ito for posterity, Mr. President? Siguro, ito ang mas plausible na dahilan: reputation laundering.

Ginagawa 'nyo ba ito for posterity, Mr. President? Siguro, ito ang mas plausible na dahilan: reputation laundering.

Frankly, disappointed kami. President Ferdinand Marcos Jr., you can do better. Ang jologs ha. Kaya nga pinasikat ‘nyo ang acronym na BBM, upang umukit ng sarili ‘nyong pangalan, nang hindi nagsusumigaw ang pangalang Marcos. Pero straight out of the playbook ng tatay ‘nyo ito. Makakalusot noong ’70s, pero ngayon? “Field day” sa social media dahil sa bagong utos. ng bagong panata at Bagong Pilipinas hymn sa mga paaralan at government agencies.

Mapunta naman tayo sa mismong panata at kanta – sana naman, ginawang sticky para may LSS effect – pero kahit sa product development perspective, hindi mabenta. Hindi kaiga-igayang kantahin, ‘di tulad ng mga obra na kinomisyon ng tatay ‘nyo tulad ng “Ako ay Pilipino” at “Bagong Lipunan.” Earworm ang mga ‘yon at malakas ang kurot sa puso. Sabi naman ni dating political consultantSa pagtatapos, Atty. Sta.

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