KOTA KINABALU: Tourism operators in Sabah have been advised not to abuse social media by using it as a platform to air complaints or express dissatisfaction about guests.
State Tourism, Culture, and Environment Assistant Minister Datuk Joniston Bangkuai said this following an online spat involving a campsite operator, believed to be in the rural Kota Belud district, some 100km from here, and a guest.
While acknowledging the natural emotional response during challenging situations, he nonetheless urged operators not to let their feelings guide their online posts, as they can provoke others and escalate tense situations. “By addressing concerns promptly and effectively, operators can resolve issues and maintain a positive online presence, which is essential in the digital age of tourism marketing,” he added.
Bangkuai said tourism operators should positively take criticism to show that they care about their guests and gain the confidence of those who might eventually become customers.
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