Dita Lancier's new collection emphasizes both style and comfort, featuring frames inspired by land, sea, and air.
The brand’s Fall-Winter 2024 collection features a variety of frames with lenses in brown, gray, and green. Finding the perfect frame for either a pair of sunglasses or optical glasses to complete a look can be a bit taxing. Sometimes, even if you seemingly find the right color or design to match your current aesthetic, you have to sacrifice comfort for the sake of style.
With a mission to solve the problem of choosing between comfort and aesthetic quality, luxury brand Dita Lancier recently launched its Fall-Winter 2024 collection. Featuring various timeless designs, the eyewear brand’s collection revolves around three categories—land, sea, and air. Eyewear distributor House of Branded Lifestyle Inc. (HOBLI) marketing head Mini Paul shared how each frame can enhance one’s experience through an active lifestyle, as they are built with quality and comfort in mind. “Each frame they make goes through 350 manual processes and takes over 8 months to create,” said Paul. Dita Lancier’s frames are made from premium materials like titanium and acetate with anti-slip rubber nose pads and temples. Paul also shared that Dita Lancier initially offered only sunglasses, as its strength lay in advanced lens technology. However, upon recognizing its strength in crafting comfortable temples and frames, the brand soon added optical frames. She explained that “Lancier” served as a mnemonic for land, sea, and air, which inspired the brand’s designs. The brand’s latest Fall-Winter 2024 collection features frames in muted colors, suitable for both men and women. The lack of prominent branding, such as logos, showcases understated luxury. Each piece features a sophisticated frame made from premium materials like titanium and acetate, along with anti-slip rubber nose pads and temples. Its durable quality aims to improve optical precision by blocking UV and blue spectrum light
FASHION EYEWEAR DITA LANCIER LUXURY COMFORT
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