Are you the type of person who gives off a lively and easy vibe? Your fun, light, and energetic charisma can make you the next lifestyle icon - individuals who embrace a life that’s light and fun, just like San Mig Light — a 100-calorie beer
The San Mig Light announces the search for their next lifestyle icons. Do you have what it takes?.
San Mig Light is a light beer that gives one a lively and easy vibe, providing a full beer flavor without the heavy feeling. This year, San Mig Light is searching for new brand ambassadors to represent and portray this identity through Camp Light. Camp Light is San Mig Light’s search competition for Gen Z lifestyle icons across the country.
Interested participants must answer the question, “How do you #FitIntoTheLightLife?” through a 30 to 60 second creative video that shows their confidence and fun personalities. Videos may be Chit Chat Get-Ready-With-Me, Lifestyle Mini Montage, Funny Skits, Questions, and Answers, Day in a Life vlogs, Outfits for the Light Life, and storytelling concepts. With a bottle or can of San Mig Light, express and tell the viewers what it’s like to be you, living the Light Life.
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