A review of its City of Sydney screens hasn’t stopped QMS from growing from a “skinny teenager” into “fine young people” for owner Quadrant, boss John O’Neill says.
Private equity-owned media company QMS says it is reaping the benefits of television fatigue and a booming outdoor advertising market with its City of Sydney screens contract, despite pedestrian complaints and an ongoing City of Sydney review.
“This city is just so alive,” he said. “There is so much goodwill, and from an advertising perspective, so much excitement around what WorldPride has brought to Sydney. “There’s always going to be occasions where things need to be moved a metre or two metres,” Mr O’Neill said. “It’s almost like we’ve been a skinny teenager, and now we’re at the stage where we’re sort of growing up into fine young people. You know, they’re 100 per cent behind us. They want to see where the City of Sydney can go.”Quadrant managing partner Jonathon Pearce said the firm was “very happy” with its investment in QMS.
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