Denim brand marks 150th anniversary with year-long campaign

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Denim brand marks 150th anniversary with year-long campaign
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Denim clothing is a staple piece in any wardrobe. Depending on the weather or personal style, these garments, from jeans to shorts to outerwear, denim apparel always make a statement. For 150 years, Levi Strauss & Co. has provided the public with their--

to shorts to outerwear, denim apparel always make a statement. For 150 years, Levi Strauss & Co. has provided the public with their iconic 501 jeans, an enduring global style, and the original template from which all other jeans have descended.

The Greatest Story Ever Worn will explore original stories from across the globe as Levi’s celebrates 150 years of the 501 jeans. The stories, with those inspired by authentic events, will highlight the jeans’ history and their impact on society. In the meantime, the second film, Fair Exchange, tells how a son swapped a family’s beloved cow for his first pair of 501 jeans. Directed by de Thurah and shot by acclaimed cinematographer Kasper Tuxen, the film explores how the iconic jeans serve as a dream to others.

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