MSOpinion ' Demand management '
“A lot of speculation swirled around the 300,000 ton “unauthorized and therefore illegal” sugar importation.”
In a Senate budget hearing, Sen. Serge Osmena stressed that “curbing demand” is not a viable solution to our rice supply problems, as it is very difficult to “fight culture” which includes dietary habits. In contrast, the Japanese eat very little rice, although their short-grain variety is so, so ambrosial in taste, texture and aroma. So do the Taiwanese, whose preference for rice, unlike that of the mainland, is for the short-grain variety.
When I was in Taiwan from 2016 till mid-2021, I noticed that viands were relatively cheap, aside from being of good quality, whether you bought from the grocery or ate in their “ipay-ipay,” our version of the carinderia. Even the staple “ulam” of canned sardines use sugar. Why, we even have sweet spaghetti, and our ketchup and tomato sauces have a “Pinoy” sweet version!
We can also manage demand by imposing higher taxes, treating sugared beverages like we treat tobacco products and alcoholic drinks. Not necessarily “sin” taxes but with pretty much similar effect—to curb consumption.My kids hardly touch soft drinks because we trained them that way in their growing years. Drink water, not Coke nor Pepsi products. Take real fruits, instead of bottled “fruit” juices.
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