[DECODED] Think scams hurt only buyers? There’s more to the story

There are many kinds of scams that can harm a brand’s reputation. So how exactly can brands protect themselves from incidents like these?

This is AI generated summarization, which may have errors. For context, always refer to the full article.

As someone who’s worked with The Nerve and Rappler for the past few years, I can confidently say that trust has, unfortunately, become a scarce resource. As someone who’s gotten scammed, I can also say, from personal experience, that I don’t immediately trust online sellers and shops anymore. Other kinds of scams that brands might need to be wary of include impersonations, where suspicious accounts or pages could pretend to sell their products or offer their services. Even if social media platforms like Facebook often prohibit impersonators, many scammers still manage to get away with deceiving victims by representing brands they aren’t actually affiliated with.

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