AS the Philippines approaches its next major elections, digital platforms like Facebook, TikTok, and Instagram are at the forefront of political campaigns, enabling hyper-personalized targeting that reshapes voter engagement.
While these tools present immense opportunities, they also highlight critical concerns about data privacy, transparency and ethical campaigning.Data privacy issues in the Philippine s are not merely theoretical — they are rooted in real and recurring breaches. High-profile incidents involving PhilHealth, Comelec, and other private institutions have exposed sensitive information, sometimes even making its way onto the dark web.
Transparency about how data is sourced and why specific ads are targeted is essential for building trust. Some social media platforms already provide tools for disclosing the source of political ads and targeting criteria, but these features remain underutilized. Adopting these practices proactively could differentiate campaigns as trustworthy and voter-centric.At the same time, campaigns should avoid exploiting advanced tools like lookalike audiences or sentiment analysis to manipulate voters.
Privacy In Philippine Elections
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