The Dallas Cowboys top Forbes' list of the world's most valuable sports clubs for the fourth straight year as English Premiership giants Manchester United slipped four places to sixth.
The Dallas Cowboys top Forbes’ list of the world’s most valuable sports clubs for the fourth straight year as English Premiership giants Manchester United slipped four places to sixth.
Dallas Cowboys quarterback Dak Prescott huddles with the offense in the first quarter against the Carolina Panthers at Bank of America Stadium. The NFL club owned by Jerry Jones generate twice as much sponsorship and seating revenue at their AT&T Stadium than any other team, the financial publication said.
Major League Baseball’s New York Yankees jumped from fifth last year to second, it’s value coming in at $4.6 billion.Twenty-six of the NFL’s 32 teams appear on the list of the 50 most valuable clubs in the world.La Liga giants Real Madrid and Barcelona and the NBA’s New York Knicks round out the top five.United endured a dismal 2018-19 campaign, finishing sixth in the Premier League and missing out on a place in the Champions League.
Nevertheless, nine of the 50 highest-rated US sports TV broadcasts in 2018 were regular-season Cowboys games, Forbes noted. Their popularity has helped Jones generate an estimated $340 million in sponsorship and premium seating revenue at their home stadium.
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