ACCORDING to the 2024 Consumer Preferences Report, brand trust and effective communication through the right channels are key determinants of whether or not consumers wish to engage with a brand.
The report provided by customer engagement platform Twilio was based on a global survey of 3,900 consumers, including 900 individuals from APAC, and explores current communication preferences, including the channels consumers prefer, how branded communications influence consumer trust, and how brands' response times impact their experience.
at Twilio Signal Singapore 2024.In the report, the Philippines was identified as a 'hotbed of scams' within the Asian region. One major telecommunications provider reported that it had intercepted more than 230 million spam SMS or text messages in the second quarter of 2024 alone.'The proliferation of fraudulent digital interactions has made it harder for consumers to distinguish between trusted sources and scams, undermining consumer trust in brands,' the Twilio report said.
Quickly Quit Brands They Don't Trust Study
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