BRUSSELS – European consumer groups on Thursday accused Chinese shopping app Temu of using 'manipulative techniques' to force users to spend more and other violations of a landmark EU tech law.
BRUSSELS – European consumer groups on Thursday accused Chinese shopping app Temu of using 'manipulative techniques' to force users to spend more and other violations of a landmark EU tech law.One of the fastest-growing apps, Temu only entered the EU market in April 2023 and says it has on average around 75 million monthly active users in the 27-country bloc.
The platform fails to provide enough information about traders on Temu, 'frequently leaving consumers in the dark about who they are purchasing products from,' BEUC said.And there is not enough information about how its 'opaque' recommendation system works, it added, which is mandatory under the DSA.Temu, owned by China's PDD Holdings, has already come under pressure in Europe.
Groups Accuse Temu Of Manipulating Online Shoppers
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