The crisis in journalism caused by the traditional news media’s struggles to cope with the digital revolution has been well-documented over many years.
But news organisations now face a much more fundamental change driven by generations who have grown up with and rely almost entirely on various digital media.shows an acceleration in the structural shifts towards more digital, mobile and media environments.
But elsewhere — especially in parts of Asia, Latin America, and Africa — social media or other aggregators are by far the most important gateways, leaving news brands much more dependent on third-party platforms for traffic. This decline is partly driven by Facebook pulling back from the news and partly by the way that video-based networks such as YouTube and TikTok are capturing much of the attention of younger users.
This marks a sharp contrast with “legacy” — or more established — social networks such as Facebook and Twitter, where news organisations still attract the most attention and lead conversations.
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