It found that more than half of TikTok, Snapchat and Instagram users get their news from “personalities”. Read more at straitstimes.com.
PARIS - TikTok influencers and celebrities are increasingly taking over from journalists as the main source of news for young people, according to a report published on Wednesday by the Britain-based Reuters Institute.
“While mainstream journalists often lead conversations around news in Twitter and Facebook, they struggle to get attention in newer networks like Instagram, Snapchat, and TikTok,” the report said. For young people, “news” is not just the traditional focus on politics and international relations, but “anything new that is happening in any walk of life: sports, entertainment, celebrity gossip, current affairs, culture, arts, technology”, he added.
TikTok now reaches 44 per cent of 18-24-year-olds, and 20 per cent get their news from the app, up 5 per cent on last year.
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