The Chinese tech giant’s new triple-screen Mate XT is trying to steal the iPhone maker’s thunder. But the showdown leaves no winners among consumers, says Bloomberg Opinion’s Catherine Thorbecke.
Huawei unveiled its new Mate XT just hours after Apple announced its new iPhone 16 at its annual keynote. Composite photo of Huawei and Apple logos TOKYO: If there is one thing that the late Apple co-founder Steve Jobs is remembered for, it’s that he knew how to put on a show. Long before Apple became the world’s most valuable company, it was an underdog that masterfully stole spotlights and invigorated rebel consumers.just hours after Apple ’s annual iPhone keynote.
Huawei was wise to seize the moment and stand out with physical hardware innovation at a time when most other industry players are showboating unproven AI updates. The Mate XT release event also didn’t detail what chip is being used to power the device, leading many to speculate there wasn’t a new breakthrough and the price tag won’t offer a major performance leap. As a result of the sanctions, even top-of-the-line Huawei smartphones currently run on processors that are generations behind those used by Apple in the iPhone.
Unlike camera or hardware upgrades, ensuring AI updates that tout services like summarising notifications or helping draft emails are relevant at a language and cultural level marks a new and difficult task for Apple in China, not withstanding
Huawei Apple Iphone AI Semiconductors
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