Viva Magenta (PANTONE 18-1750), which descends from the red family – a brave and fearless hue that depicts the signal of strength, is a shade ingrained in nature, it vibrates with vim and vigor. READ:
encourages experimentation and self-expression without restraint as we welcome a more positive future.Viva Magenta , which descends from the red family – a brave and fearless hue that depicts the signal of strength, is a shade ingrained in nature, it vibrates with vim and vigor.
“In this age of technology, we look to draw inspiration from nature and what is real,” noted Pantone Color Institute Executive Director Leatrice Eiseman.“Viva Magenta is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known,” she added. “Rooted in the primordial, it reconnects us to original matter.
“Fashion and color serve as a visual language as we reveal our authentic selves and Viva Magenta can easily complement an individual’s character,” Abrahan Lim added. “It signals optimism and courage, which shows how people are more fearless in their fashion choices.”
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