SunStar Publishing Inc.
IN A crowded marketplace, having a unique concept sets your business apart from competitors.This was what a team of young business professionals did to their startup business Coffiquor in Il Corso Mall in South Road Properties. Instead of only offering a variety of coffee flavors and liquors, they decided to inject a speakeasy concept to help them stand out in a saturated coffee market since customers are more likely to choose a business that offers something distinct.
This led many owners to respond by converting these spaces into vibrant bars and restaurants in the evenings.“This is what we are doing for our flagship store here in Il Corso.” he said.He added that injecting a new concept into the business would allow them to capture new market segments, especially those that are also looking for new things to experience.Mangune said providing something unique can lead to greater customer engagement.
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